Graphic Design
Spotify Design
D&AD New Blood Awards Project
The Brief
How can Spotify make the listening experience a social experience by enabling people to share the audio that means the most to them? How can they help listeners build a deeper connection with friends and artists?
The Idea
A feature within the Spotify app that allows users to send a brief overview of an artist to a friend. This includes previews of songs, albums, music videos as well as information on who they are giving people a quick and easy way to become familiar with an artist new to them.
Navigation
A large part of my design process was focusing on the user journey and how people would navigate from one section to another. It was difficult for me to design the pages before having a clear understanding of this so I spent a lot of time on it especially because of the amount of content I include within the feature.
Icon
I drew inspiration from existing icons within the app to create a unique symbol that represents the feature and fits in well.
Branding the feature for advertising should stay relatively close to Spotify's other advertisements but also make it clear that Recommend is its own feature within the app.
Branding
Solution
Spotify: Recommend
